SOFTWARE, VIDEOGAMES RULE CES

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CHICAGO-Videogames featuring realistic film footage and an explosion of new software for PCs with CD-ROM drives dominated last week's Summer Consumer Electronics Show.

Nintendo of America will spend more than $50 million by yearend supporting 11 new 16-bit videogame titles, including "Donkey Kong Country." Leo Burnett USA, Chicago, handles.

Ultra 64, Nintendo's faster new system using 64-bit technology, drew raves at CES. It comes to arcades this fall and to home machines next year.

But Sega of America kept its flame burning with previews of its $149 32-bit add-on unit for Genesis coming this fall.

Throngs gathered around 3DO Co.'s display, as new titles for its 32-bit system including "Demolition Man" and "Way of the Warrior" generated intensive interest from buyers.

"The Lion King" videogame, due Nov. 1 from Disney Software for 16-bit systems, promises to be a hot holiday item, supported by an estimated $8 million ad and promotion effort handled in-house.

Teens and young adults in mid-October will undoubtedly gobble up Viacom Interactive Media's "Beavis & Butt-head" videogame; other Nickelodeon titles for kids are also due this fall.

Software for PCs equipped with CD-ROM attachments abounded. Most promising this fall: Spectrum HoloByte's "Star Trek: The Next Generation `A Final Unity,"' featuring the voices of the defunct TV series' cast members. The game ships in September backed by the company's first-ever TV campaign via an undisclosed new agency.

Philips Media announced plans to begin marketing a lower-price Magnavox compact disk-interactive player for $299 next month, packaged with a $200 software package consisting of Compton's Interactive Encyclopedia and a tennis game. A $5 million ad campaign will support, via Rubin Postaer & Associates, Santa Monica, Calif.

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