SONESTA HOTELS TAPS PETER A. MAYER ADVERTISING

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(April 19, 2001) -- Sonesta International Hotels Corp. has tapped Peter A. Mayer Advertising, New Orleans, for its companywide account. Boston-based Sonesta, with 22 properties, is expected to launch a new branding initiative next year. Mayer has handled Sonesta's two New Orleans properties since last year. Spending was not released. Competitive Media Reporting shows Sonesta spent just under $1 million last year. -- David Goetzl

Copyright April 2001, Crain Communications Inc.

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