SonicNet President David Friedensohn, who handles the relationship between the music service and Prodigy, said he's intent on seeing not just banners but live events become a part of the music site's sponsorable offerings.
"I don't like to sell just banners," he said. "It needs to have added value. A sponsor can underwrite a live concert, for example, and have both a cybercast and chat, as well as signage at the concert." He said that sponsors that elect both a Web presence and also "underwrite a series" of at least five events pay what amounts to a $20 CPM. The music site is currently discussing deals with a computer software company and a cable company..
Copyright July 1996 Crain Communications Inc.