Hip music site SonicNet is banging the drum for its brand name.
Just four months after being acquired by Paradigm Music Entertainment, SonicNet has set an aggressive expansion plan including international editions in Japan and Australia, a syndicated daily music news service for major Web sites, a TV network for the college market and a music news wire service for radio stations.
SonicNet by June 1 will launch SonicNet Japan, created in Japanese congi characters by staffer Toshio Karamata. The site is a partnership with Digital Garage, Tokyo.
SonicNet also is expected to launch in Australia through a partnership with a telecom company, possibly Telstra.
SYNDICATION A PRIORITY
SonicNet recently inked syndication deals to provide daily music news to America Online's the Hub, PointCast and Yahoo!
The company hopes to sign a total of between 20 and 30 syndication deals priced at $1,000 and up per month.
If all goes according to plan, this fall will bring the launch of SonicNet Television (a music and culture show) on UCTN, a college cable network shown on 200 campuses and run by UC Television. SonicNet has already invested $500,000 in the production.
Paradigm in January also acquired music news site Addicted to Noise. ATN's editor, Michael Goldberg, came on board as editor in chief of SonicNet, which last month recorded 1.5 million visits to its site.
SonicNet on June 17 kicks off "Supercast Summer," offering cybercast concert performances. The company is courting sponsorship from marketers including Levi Strauss & Co. and Carter-Wallace.
Standard ad packages go for a $25 cost per thousand; larger deals cost $50 per thousand.
Copyright May 1997, Crain Communications Inc.