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Sony looks for agency for $15 mil PC acc't

Published on .

Sony Information Technologies of America is talking with agencies about its PC, monitor and imaging products account. Incumbent Winkler Advertising, San Francisco, is not participating. Sony has shifted much of the estimated $15 million account into direct mail, via Cohn & Wells, San Francisco, and hasn't decided how much traditional advertising it will do.

Copyright March 1998, Crain Communications Inc.

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