(April 30, 2001) -- Sony Pictures Entertainment is close to reupping its media agency, Interpublic Group of Cos.' Universal McCann
, to continue handling its $250 million account. Though a final decision has yet to make it official, media executives say it is doubtful Sony would switch agencies so close to the start of the upfront. Bcom3's Starcom
, Chicago, was a late entry into the Sony sweepstakes -- which slowed down the decision process. WPP Group's the Media Edge and Zenith Media
, New York, co-owned by Publicis Groupe and Cordiant Communications Group, are also in the review.
Copyright April 2001, Crain Communications Inc.