Sony computer account to Citron

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Sony Information Technologies of America awarded PC, monitor and imaging product advertising to Citron Haligman Bedecarre, San Francisco. Incumbent Winkler, San Francisco, did not participate in the review. While Sony has talked of putting more of its $15 million budget into direct marketing via Cohn & Wells, San Francisco, a TV campaign is being considered.

Copyright April 1998, Crain Communications Inc.

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