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Sony dreams up first global campaign

Published on .

Sony Corp. is breaking its first global TV and print brand campaign with a four-page print ad showing a bird eyeing a cat in a bird cage, and an ethereal 60-second spot featuring a pig that flies. The spot debuted March 29 on ``60 Minutes.'' ``Do you dream in Sony?'' asks the tag. Y&R Advertising, New York, and Dentsu, Tokyo, did the ads.

Copyright March 1998, Crain Communications Inc.

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