Sony Online Entertainment
is expanding its "Jeopardy" TV and Internet property to another Web version. Sports Jeopardy will be marketed in a partnership with ESPN Internet Ventures. The game will launch this fall (www.sportsjeopardy.com) with both Sony and ESPN using their online and TV properties to market the game. The effort will also include promotions at sporting events and movie theaters.
Copyright September 1999, Crain Communications Inc.