Sony Europe, London, extended the pitch list for its $80 million to $90 million account. As well as Young & Rubicam and its media arm Media Edge, the company has invited J. Walter Thompson Co. with MindShare, Saatchi & Saatchi with Zenith Media
Worldwide to compete with incumbent DDB
Worldwide and Optimum Media Direction in presentations scheduled for late June.
Copyright May 1999, Crain Communications Inc.