Sony extends Euro pitches

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Sony Europe, London, extended the pitch list for its $80 million to $90 million account. As well as Young & Rubicam and its media arm Media Edge, the company has invited J. Walter Thompson Co. with MindShare, Saatchi & Saatchi with Zenith Media and BBDO Worldwide to compete with incumbent DDB Worldwide and Optimum Media Direction in presentations scheduled for late June.

Copyright May 1999, Crain Communications Inc.

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