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Sony mulls Euro review

Published on .

Sony Europe, Cologne, is poised to review its $50 million European account. Those familiar with the situation believe Young & Rubicam may be asked to pitch since its joint venture offices with Dentsu handle Sony in China, Hong Kong, Japan, Philippines, Malaysia, Singapore and Thailand. Sony European Marketing Manager Barbara Hase could not be reached by deadline. Michael Bray, managing director of worldwide accounts at incumbent BMP DDB, London, would neither confirm nor deny the expected review.

Copyright March 1999, Crain Communications Inc.

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