×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sony Music starts new label

Published on .

Sony Music Independent Labels, New York, launched Crave, a new record company to be jointly led by recording artist Mariah Carey and Rick Bisceglia, named Crave president from senior VP at Arista Records. Crave will have its own marketing and promotion staff through Epic Records Group.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: