Sony Online named Scott Schiller VP-marketing and advertising sales; he was most recently VP-advertising sales at Prodigy. Mr. Schiller will be responsible for the marketing and advertising sales for The Station @ sony.com, the company's new online entertainment venture scheduled to launch this fall. He will oversee the marketing of The Station as well as its development of advertiser relationships and the integration of advertising within programming. Before Prodigy, Mr. Schiller held a number of positions with MTV Networks' advertising sales department. He is also a founding member of the Internet Advertising Bureau, a new trade association formed to promote the use and effectiveness of online advertising.
Copyright September 1996 Crain Communications Inc.