Sony Retail Entertainment, a division of Sony Corp. of America, has picked EDS' c2o Interactive Architects
to develop an online marketing and e-business strategy for Metreon Web site, a Sony entertainment center in San Francisco scheduled to open in spring 1999. The center will include a 15-screen Sony theater and the Sony Style store.
c2o will also build a customer loyalty database for Metreon.
Copyright April 1998, Crain Communications Inc.