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Sony picks c2o for Metreon project

Published on .

Sony Retail Entertainment, a division of Sony Corp. of America, has picked EDS' c2o Interactive Architects to develop an online marketing and e-business strategy for Metreon Web site, a Sony entertainment center in San Francisco scheduled to open in spring 1999. The center will include a 15-screen Sony theater and the Sony Style store.

c2o will also build a customer loyalty database for Metreon.

Copyright April 1998, Crain Communications Inc.

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