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Sony Pictures review will take 6-8 weeks

Published on .

Sony Pictures Entertainment's review process for its $298 million account should take six to eight weeks, according to Jeff Blake, president of the company's worldwide marketing and distribution. "It'll be an [educational] process for me," said Mr. Blake, who recently took over marketing after Bob Levin, former president of marketing, departed late last year. "I'm coming to it with no preconceived notions," he added. Longtime incumbent Universal McCann, New York, is in the running, as well as Zenith Media Services, New York, and Carat North America, Los Angeles, according to media executives.

Copyright January 2001, Crain Communications Inc.

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