SONY PICTURES KEEPS UNIVERSAL MCCANN THROUGH UPFRONT

Published on .

(June 18, 2001) -- Sony Pictures Entertainment is staying with Interpublic Group of Cos.' Universal McCann, New York, through the upfront TV buying season, which runs through the summer, executives said.

The $250 million review could resume this fall. Universal McCann has been pitching against Bcom3 Group's Starcom MediaVest, Chicago, and Publicis Groupe's and Cordiant Communications's Zenith Media Services, New York.

Sony has other problems; reports surfaced that the studio used Sony employees acting as fans in TV spots for last year's The Patriot. The Federal Trade Commission is reviewing the matter. Sony also used comments from a fictitious critic in ads.

Copyright June 2001, Crain Communications Inc.

In this article:
Most Popular