"This is not a surprise," said the spokeswoman. "They told us they were doing this, they told us this a while ago." According to the spokeswoman, Sony periodically talks to other agencies, window-shopping for the best media planning and buying efficiencies. The spokeswoman characterized the search as an informal review. According to executives close to teh process, the review is a shootout between Universal McCann, Carat and Zenith Media.
Universal McCann, which has had the business for more than a decade, will not make a formal pitch. The agency has already provided the client with its yearly game plan for the business. "We have every confidence that Sony will remain a client," said the Universal McCann spokeswoman.
Copyright January 2001, Crain Communications Inc.