As it prepares to battle Microsoft Corp.'s new Xbox console, Sony will aggressively promote the depth and breadth of its game catalog, an area it believes will be Microsoft's weakness.
Among the flagship Sony titles that will receive hefty support are: "Twisted Metal Black," "Grand Turismo 3," "Dark Cloud," and a new U.S. Navy Seals game that can be played online as well as on the console.
The first new-games advertising begins next week, followed by another round slated for July 10. Omnicom Group's TBWA/Chiat/Day, Playa Del Rey, San Francisco and Los Angeles, handles advertising for the company. -- Tobi Elkin
Copyright May 2001, Crain Communications Inc.