SONY READIES AD SPEND IN BATTLE WITH MICROSOFT'S XBOX

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(May 18, 2001) -- Sony Computer Entertainment America will spend $250 million on advertising and marketing software titles for its PlayStation 1 and PlayStation 2 video-game consoles.

As it prepares to battle Microsoft Corp.'s new Xbox console, Sony will aggressively promote the depth and breadth of its game catalog, an area it believes will be Microsoft's weakness.

Among the flagship Sony titles that will receive hefty support are: "Twisted Metal Black," "Grand Turismo 3," "Dark Cloud," and a new U.S. Navy Seals game that can be played online as well as on the console.

The first new-games advertising begins next week, followed by another round slated for July 10. Omnicom Group's TBWA/Chiat/Day, Playa Del Rey, San Francisco and Los Angeles, handles advertising for the company. -- Tobi Elkin

Copyright May 2001, Crain Communications Inc.

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