Starting April 16, Cybergene.com Corp. will offer client softwarefree to users in order to spread the word about its graphics-based,Net information technology called "IP3."
The IP3 technology, made in conjunction with Tokyo-based Visionarts,will enable users to access information by clicking on the icons itcalls "Information Pictures" without having to use a portal site andsearch engine, according to Sony.
Sony is hoping that the company will take a chunk of the market awayfrom banner ads on Web sites. The new Net company will develop a Website that displays numerous icons from advertisers and supporting companies at one time. The users then can make their way to their desiredNet destination, including those devoted to e-commerce.
Sony says the new icon-based display is "much more effective thanbanner advertisements that have become the norm in the Internet era,[because] product and business information are attached to a devicedisplayed on the desktop like an icon."
Cybergene.com will have initial capitalization of $2.3 million, withSony Corp. holding a 100% stake in the company.
Copyright March 2000, Crain Communications Inc.