Brand: Grand Wega
What it is: Large rear projection HDTVs
How Sony will market: Big-screen home-theater entertainment for sports fans, with heavy plays during NFL games and Web sites; using celeb QB Peyton Manning as spokesman.
What it is: Flat-panel LCD HDTV
How Sony will market: Introducing a stylish, quality design TV with a discreet presence for the home to appeal to both women and men with a playful Mars/Venus campaign.
Brand: Walkman family of players including Bean and Stick
What it is: Digital audio players
How Sony will market: Lifestyle oriented campaign around music highlighting style and design with edgy visuals including the Stick as a woman's earring.
What it is: Noise canceling headphones
How Sony will market: Irreverent, humorous take on the value of noise reduction, including print images in newspapers, magazines and in airports that feature kids on an airplane with megaphones for heads.
Brand: DVD camcorders
What it is: Digital recording direct to DVD
How Sony will market: Sentimental, lifestyle campaign featuring families using the easy to use, play, and share recorders.