The Sony Signatures the licensing arm for of Sony Corp.'s entertainment division has begun a new, upscale licensing effort crossing product categories for country superstar Reba McEntire. Already said to be on board, according to executives close to the deal, is Giorgio Beverly Hills, which is concept testing a signature fragrance line for a 1998 launch. A Giorgio spokeswoman said it was premature to comment. and that no decision had been made.
Copyright October 1996, Crain Communications Inc.