Columbia TriStar Interactive, part of Sony Pictures Entertainment, CulverCity, Calif., struck a deal with ThingWorld.com. The Newton, Mass.-basedWeb content producer will provide the studio's Web sites with interactivegames, streaming video players that offer film and TV previews, interactivescreensavers, and digital trading cards. First efforts include the creationof the SPE! Things Network for the company's hit teen TV drama "Dawson'sCreek" and its summer theatrical film "Muppets From Space." In addition tobeing available on all SPE online properties, all content will bedistributed through the ThingWorld.com Network.
Copyright July 1999, Crain Communications Inc.