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Sony venture gets Metreon name

Published on .

Sony Corp. of America said it will develop retail entertainment centers under the Metreon name, with the first opening late this year in San Francisco. Marketing strategy is under development and Sony said it is looking for an agency in San Francisco. The Metreon brand logo will be developed by San Francisco design company Pentagram. The centers will include Sony movie theaters and stores, and several interactive play areas.

Copyright June 1997, Crain Communications Inc.

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