SonyStyle.com campaign debuts

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Sony Electronics' e-Solutions Co. next week debuts five TV ads to drive traffic to SonyStyle.com, its new e-commerce and community portal. The ads, created by Y&R Advertising, will run for four weeks in five markets. Separately, Y&R will shift its personal network solutions duties to its Irvine, Calif., office in response to Sony's move of the business from Park Ridge to San Diego. Previously, Y&R handled that business in New York and San Francisco.

Copyright November 2000, Crain Communications Inc.

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