The South Korea government, bowing to street demonstrations and a barrage of editorials, decided not to allow in-program TV advertising as originally planned. In-program ads have been banned since 1974, and advertisers and broadcasters have long sought to have them reinstated. A measure to do so was included in a Comprehensive Broadcast Law that passed the National Assembly in December. Citizens groups complained that consumers already pay a TV license tax, and said they planned to boycott products advertised on the in-program spots and not pay the monthly TV tax. The new law was to allow four commercial interruptions for every 60 or 90 minutes of programming but would not have increased the airtime reserved for ads beyond the current 10%.
Copyright February 2000, Crain Communications Inc.