SOUTH KOREA RAISES IMPORTED TV LIMITS; TELEKOM CONSIDERS INTERACTIVE PAY-TV; HAVAS FURTHERING MULTI-MEDIA PLANS; INA CRITICIZED FOR REJECTING ITALIAN SHOPS; VAG COMPLETES $86 MILLION MEDIA CONSILIDATION; SWEDISH ANTI SMOKING ADS BURN UP PHILLIP MORRIS; BENETTON STRAPS ON TIMEX WATCHES; TV SHOPPING STARTS IN JAPAN, SINGAPORE; BULGARIAN TV HIKES AD RATES; STEFFI GRAF SERVES ELIDA GIBBS' REXONA; BEIRSDOFT BRINGS NIVEA VISAGE TO GERMANY; P&G EXTENDS FAIRY LINE; ACCOUNT ACTION; COMINGS AND GOINGS

Published on .

South Korea raises imported TV limits

SEOUL-The South Korean government is raising the limits on foreign documentary, science and sports TV programming on cable channels from 30% to 50%. Local programming will be in short supply when 20 new cable channels start up next year.

Telekom considers interactive pay

TV BONN-Germany's state-owned phone company Deutsche Telekom and publisher Bertelsmann, Gutersloh, are discussing setting up a venture to offer an interactive pay-TV service. Film wholesaler Leo Kirch, Munich, and state-owned TV channel ZDF, Mainz, are also said to be interested in stakes.

Havas furthering multi-media plans

PARIS-French media giant Havas took managerial control of European pay-TV station Canal Plus last week in becoming the pivotal partner in a developing multimedia partnership. Havas, cable operator Generale des Eaux and bank Societe Generale pooled their Canal Plus stock to take a 48.7% stake in Canal Plus. Havas also allowed state-owned telecommunications company France Telecom to acquire a 5% stake, hinting at cooperation in multimedia plans.

INA criticized for rejecting Italian shops

ROME-Insurance group INA is under fire from ad agency trade association OTEP for shutting Italian agencies out of the pitch for INA's $10 million privatization account. INA has shortlisted Ata Tonic, BSB, DMB&B, J. Walter Thompson Co., Lintas, McCann-Erickson and Ogilvy & Mather, all Milan. INA said those seven were the best suited for its account.

Swedish anti-smoking ads burn up Philip Morris

STOCKHOLM-Philip Morris will not sue a Swedish anti-smoking group for ads depicting graveyards, headlined, "Welcome to Marlboro Country." Creators of En Rokfri (Non-Smoking) Generation's national two-week campaign from Paradiset Needham DDB, Stockholm, defended the ad as expressing an idea, not a product.

VAG completes $86 million media consolidation

BARCELONA-SEAT moved Spanish media buying to Carat Espana, Madrid, from N W Ayer as part of a consolidation for Volkswagen, Audi, Skoda and SEAT cars by parent VAG (AA, Sept. 20, 1993). Volkswagen and Audi in Spain moved to Carat from The Media Partnership. Skoda is a new account. Spending for the four is $86 million.

Benetton straps on Timex watches

ROME-Italian clothing group Benetton has signed an agreement with U.S. watchmaker Timex to manufacture and market Benetton watches worldwide beginning this fall. Priced between $50 and $100, the watch will compete with SMH's Swatch. No decision has been made on an ad agency.

TV shopping starts in Japan, Singapore

TOKYO-U.S. home shopping infomercial company National Media Corp. signed an agreement with Mitsui & Co. to test TV home shopping in Japan this spring. National Media's Quantum International division will initially use international programming to introduce new products. This month, Quantum is introducing Sell-A-Vision, the first home shopping channel in Singapore. The service, airing three hours daily on terrestrial broadcaster SBC, will market health and beauty items and leisure and home appliances.

Bulgarian TV hikes ad rates

SOFIA, Bulgaria-State-owned Channel 1 is hiking its 1994 ad rates 200% from last year's, to $3,600 for a prime time 30-second spot. Bulgaria's other state channel Efir 2 is also boosting rates, nearly 40% to $1,000 for a prime time spot, from $720.

Steffi Graf serves Elida Gibbs' Rexona LONDON-Unilever's U.K. personal care division Elida Gibbs has signed tennis star Steffi Graf to endorse Rexona deodorant across Europe. A $7 million campaign breaks this month with TV and radio advertising by Lintas, Hamburg.

Beiersdorf brings Nivea Visage to Germany

HAMBURG-Beiersdorf is rolling out Nivea Visage anti-wrinkle cream in Germany, backed by a campaign from TBWA. Visage became the leading brand in France after last year's debut.

P&G extends Fairy line SCHWALBACH, Germany-Procter & Gamble is adding dishwasher powder, clear rinse and salt dishwasher aid to its Fairy Ultra Plus hand-dishwashing detergent in Germany, supported by a TV and sales promotion campaign from Grey.

ACCOUNT ACTION

Stollwerck's $15 million German chocolate media buying account to Mediahaus Strobel, Dusseldorf, from Springer & Jacoby Media, Hamburg. ... Banca Commerciale's $10 million privatization account for its new stock market listing, slated for spring, to Italia/ BBDO. ... Britannia Building Society is hearing pitches for its $6.3 million home-loans business from incumbent Brookes & Vernons, Uttoxeter, England, among others. ... Thorn EMI Retravision Asia is hearing pitches for its $5 million regional appliance rental business Radio Rentals from incumbent BSB-Marketforce, Sydney, and McCann-Erickson and Lintas. ... SÌo Paulo Alpargatas' $2 million Brazilian Nike tennis shoe account to Grottera & Cia, SÌo Paulo, from Talent Comunicacoes. ... The $2 million introduction for Italian national daily La Voce to J. Walter Thompson, Rome. ... Blue Dart Express' $800,000 courier account to R.K. Swamy/BBDO, Madras, from Hindustan Thompson Associates, Bombay.

COMINGS & GOINGS

Donald Carpenter to managing director, Tihama Al Mona International, Dubai, J. Walter Thompson Co.'s Middle Eastern network, replacing Khalid Habib, who left. Mr. Carpenter's assignment ends his three-year stint as managing director, J. Walter Thompson Co., Sandton, South Africa, where he turned around a troubled agency by winning a number of accounts including Telkom, Hiram Walker International Liqueurs, the IFFEE Voter Education Campaign and Air India. Peter Sham succeeds Mr. Carpenter. ... Roger Swann, 48, to regional manager, a new post at Publigraphics, Dubai, from international client coordinator, Eurocom, London. ... Laurence Blume, 34, to creative director, The White House, Cape Town, from copywriter, Burkitt Weinreich Bryant, London. He replaces Ricardo de Carvalho, who remains group creative director but moves to Johannesburg.

In this article:
Most Popular