Created by Young & Rubicam, the series of eight TV spots aims to differentiate Quick from its fast-food competitors, including McDonald's Corp. and Burger King. Y&R has handled Quick's $25 million French account since mid-1999.
Mainly targeting the youth market, TV ads will air on music channels such as MCM and MTV, and the Canal Plus network that runs French-language versions of South Park. Radio ads will air on youth-oriented stations. In-house promos, including a drinking glass giveaway with South Park characters, will continue through summer.
Quick has 400 franchises in Belgium, France, Luxembourg and the Netherlands.
Copyright July 2000, Crain Communications Inc.