Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Southern Comfort pan-European ads to DMB&B

Published on .

Brown-Forman Beverages Worldwide, Louisville, Ky., assigned its $10 million to $15 million pan-European account for Southern Comfort to D'Arcy Masius Benton & Bowles, London. This is Southern Comfort's first pan-European effort; previously, the liqueur's advertising in Europe was handled by the U.K.'s C.B.C. and Germany's Scholz & Friends.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: