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Southern Comfort pan-European ads to DMB&B

Published on .

Brown-Forman Beverages Worldwide, Louisville, Ky., assigned its $10 million to $15 million pan-European account for Southern Comfort to D'Arcy Masius Benton & Bowles, London. This is Southern Comfort's first pan-European effort; previously, the liqueur's advertising in Europe was handled by the U.K.'s C.B.C. and Germany's Scholz & Friends.

Copyright July 1997, Crain Communications Inc.

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