"We've incorporated a new color to better reflect a more mature airline, but we kept our bright, red bellies to remind everyone that Southwest Airlines is still that spirited freedom fighter -- keeping airfares low so that more people can afford to fly," said Herb Kelleher, Southwest's chairman, president and CEO.
The new design will be gradually phased in throughout the Southwest fleet. Southwest's long-time ad agency, Omnicom's GSD&M, Austin, Texas, designed the new livery, which was inspired by the sunrise at the Grand Canyon. Southwest will air a TV spot from GSD&M trumpeting the new color scheme.
Copyright January 2001, Crain Communications Inc.