Southwest consolidates at GSD&M

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Southwest Airlines, Dallas, consolidated its $60 million ad account at GSD&M, Austin; the assignment has been split between GSD&M and Cramer-Krasselt, Chicago, for the past seven years, with both agencies working on a project basis. Southwest said the move made sense now that it has made the transition from a regional to a national airline. Cramer-Krasselt President Peter Krivkovich termed the separation a mutual parting and said he anticipates announcing a new airline client "very soon."

Copyright March 1997, Crain Communications Inc.

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