×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Southwest consolidates at GSD&M

Published on .

Southwest Airlines, Dallas, consolidated its $60 million ad account at GSD&M, Austin; the assignment has been split between GSD&M and Cramer-Krasselt, Chicago, for the past seven years, with both agencies working on a project basis. Southwest said the move made sense now that it has made the transition from a regional to a national airline. Cramer-Krasselt President Peter Krivkovich termed the separation a mutual parting and said he anticipates announcing a new airline client "very soon."

Copyright March 1997, Crain Communications Inc.

In this article:
Most Popular