Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Launching the branding of their "Gotta Go Fares," Southwest Airlines called on its mummy. Cramer-Krasselt, Chicago, raised the dead to emphasize its point that just about everyone will want to take advantage of the airline's fare sale. "We're competing with automobile travel and not traveling at all," said Don Brashears, senior VP, Cramer-Krasselt. "We're saying the fares are so low, you've just gotta go." The b&w campaign broke Oct. 22 in 25 spot markets with print support. The campaign includes network TV beginning Oct. 30 on "NFL Monday Night Football" and all ads run through Nov. 7. Media is handled by Camelot Communications, Dallas.
Most Popular
In this article: