Space.com, New York, the week of May 1 launches its first national TV campaign. The campaign from Wolf Group combines humor with the fascination of space. The first commercial features astronauts who appear to have been choreographed to King Harvest's "Dancing in the Moonlight.'' The spot notes: "See how much fun space can be.'' The second commercial features an astronaut floating through the galaxy to the tune of Eric Carmen's "All by Myself.'' The spot concludes: "There is an easier way to visit space--Space.com.'' Print and banner ads support.
Copyright May 2000, Crain Communications Inc.