The Tourist Office of Spain, New York, plans to boost ad spending by 35% next year in the U.S. The office has spent more than $2 million in 2000 advertising in newspapers in key markets, consumer travel publications and general magazines such as The New Yorker. Overall spending next year for travel to Spain could go as high as $4 million with joint funds from regional tourist associations in Spain, tour operators, and airlines such as Iberia Air Lines of Spain and Air Europa. The country's worldwide creative uses a "Bravo Spain!" tagline; its U.S. agency is Spring O'Brien, New York.
Copyright September 2000, Crain Communications Inc.