Spammers propose voluntary code

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A group of Internet e-mailers who had been accused of repeatedly sending unsolicited commercial e-mails on Thursday told the FTC that they have established a voluntary code that will allow consumers to opt out of receiving their messages. The Internet E-mail Marketing Council said it has established a Web site that allows users to avoid getting unsolicited e-mail.

The council includes Cyber Promotions, which unsuccessfully tried to stop AOL from blocking its messages, as well as five other major e-mail providers including Quantum Communications and Integrated Media Promotions Corp. The group admitted that some of the pressure to develop a code came from legislation proposed in Congress that would ban or limit unsolicited e-mail. The proposal, while allowing consumers to opt out of receiving messages, does not give them the e-mail address of the person sending the message.

The proposal would also offer to pay Internet service providers and even possibly consumers to handle and read commercial e-mail.

Copyright June 1997, Crain Communications Inc.

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