The council includes Cyber Promotions, which unsuccessfully tried to stop AOL from blocking its messages, as well as five other major e-mail providers including Quantum Communications and Integrated Media Promotions Corp. The group admitted that some of the pressure to develop a code came from legislation proposed in Congress that would ban or limit unsolicited e-mail. The proposal, while allowing consumers to opt out of receiving messages, does not give them the e-mail address of the person sending the message.
The proposal would also offer to pay Internet service providers and even possibly consumers to handle and read commercial e-mail.
Copyright June 1997, Crain Communications Inc.