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Spanish ISP launches summer promo

Published on .

Spanish telecommunications company Telefonica launched a three-month summer promotional campaign for its Infovia Internet-access service. La Banda, a Madrid-based agency, handles the promotion, which will revolve around a number of mobile Internet stations that will tour Spanish holiday resorts from July to September. Telefonica aims to demonstrate Web surfing to 3 million people during the campaign.

Copyright June 1997, Crain Communications Inc.

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