×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Spanish ISP launches summer promo

Published on .

Spanish telecommunications company Telefonica launched a three-month summer promotional campaign for its Infovia Internet-access service. La Banda, a Madrid-based agency, handles the promotion, which will revolve around a number of mobile Internet stations that will tour Spanish holiday resorts from July to September. Telefonica aims to demonstrate Web surfing to 3 million people during the campaign.

Copyright June 1997, Crain Communications Inc.

In this article:
Most Popular