Spanish-language sport Internet site launches in Mexico

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MEXICO CITY--An all-sports, Spanish-language Internetsite called Sports Ya! will be launched this month by a trioof former Grupo Televisa executives.

The site will include sports stories and scores, as well aschat rooms and free e-mail accounts. On-site links are withMSN Mexico and MSN Latin America. although Sports Ya! is negotiating with other Internet providers.

A promotional campaign featuring 12 prominent Mexican sportscommentators will run on cable TV, radio, print and specialtymagazines and the Internet.

Sports Ya! is also planning to launch an on-line shoppingservice, Pro Shop, which will sell equipment ranging from abaseball to a motorcycle, as well as a travel-agency servicefor sports-related trips, such as diving in Australia. Orderscan be made on-line or by calling a toll-free number.

Sports Ya! expects to expand into other Spanish-speakingmarkets with plans underway to open sales offices in Argentina, Spain and the United States.

The former Televisa executives are: Rafael de Haro, formerhead of advertising; Gaston Melo, former VP-communications;and Emilio Romano, former head of affiliate sales.

Copyright May 1999, Crain Communications Inc.

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