MADRID--Open Bank, the telephone and Internet division of Spanish banking giant Banco Santander Central Hispano, has appointed Delvico Bates, Madrid, to promote its newly renamed Internet service Openbank.es. The service was previously called Openvia. Also pitching were McCann-Erickson Worldwide, Young & Rubicam and Grey Advertising. No budget figures were available.
Copyright April 2000, Crain Communications Inc.