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Spanish TV station puts its foot in it

Published on .

MADRID -- RTVE, Spain's state-owned TV company, made public apology on national news for interrupting the final of the 1500 meters from Athens with a 30-second ad for Reebok.

Millions of Spaniards tuned into the race, in which a Spaniard was one of the favorites, only to see the 3.5 minute race interrupted with the Reebok ad after only 30 seconds.

Thousands phoned RTVE to complain and Reebok is threatening to sue on the basis of the damage caused to the brand. Reebok also claims that the ad should have been a different one and should have aired before the race. RTVE blamed the error on the Greek television organization.

Copyright August 1997, Crain Communications Inc.

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