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SPANISH VERSION OF 'ESPN THE MAGAZINE' PLANNED

ESPN Partners With Editorial Televisa for Launch

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DETROIT (AdAge.com) -- Walt Disney Co.'s ESPN and Grupo Televisa's Editorial Televisa will publish a monthly Spanish-language edition of ESPN the Magazine beginning later this year, the companies said this morning.
'ESPN the Magazine' will soon be published in a Spanish-language edition.

The magazine will be called ESPN Deportes, after the sports network's successful ESPN Deportes cable station, which went 24 hours last year. The magazine, which will have a preview issue in May, will be available on newsstands and through subscription in the fall.

Original content
The Spanish-language edition of ESPN the Magazine will feature original content targeted to the interests of Hispanic residents in the U.S, as well as material from the English-language edition of the magazine and contributions from Editorial Televisa. Coverage will include Major League Baseball, as well as Caribbean and Mexican league baseball; boxing; the National Football League; international soccer; auto racing; and action sports.

"A Spanish-language edition of ESPN the Magazine is a response to advertisers and readers who have been calling for a regularly published sports magazine targeted to U.S. Hispanics," George Bodenheimer, president of ESPN and ABC Sports, said in a statement. "It is also a natural extension of our efforts to serve Hispanic sports fans and it complements our other ESPN Deportes-branded initiatives, including television, radio, internet, and wireless."

Editorial Televisa
Editorial Televisa will publish and distribute the magazine. Editorial content, ad sales, and subscription sales will be a collaborative effort between ESPN and Editorial Televisa. Editorial Televisa is a subsidiary of Grupo Televisa, the world's largest Spanish-language media company with 75 magazine titles, including ,i>Cosmopolitan en español, Harpers's Bazaar en español, National Geographic en español and Men's Health en español, among others.

The twice-monthly ESPN the Magazine debuted in 1998 and has a current circulation of 1.85 million, second only in sports magazines to Time Inc.'s Sports Illustrated, with a weekly circulation of 3.2 million. It was honored with the 2003 National Magazine Award for General Excellence, and was named to Advertising Age's A-List of magazines in 2004.

Eduardo Michelsen, CEO of Editorial Televisa, said, "The magazine will provide advertisers a respected and credible environment to reach, in Spanish, a very attractive and vibrant Hispanic consumer." .

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