Sparks.com picks LinkShare to develop affiliate marketing program

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Online greeting card store Sparks.com, San Francisco, has chosen LinkShare Corp., New York, to develop an affiliate marketing program. Sparks.com will establish links on multiple affiliate sites under the deal, which will help it broaden its customer base. Affiliate sites that feature Sparks.com's greeting cards will receive various benefits and incentives.

Copyright March 1999, Crain Communications Inc.

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