×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How Special K Became Kellogg's Best-Selling Product

Simple Cereal Evolves Into Comprehensive Diet Plan Product Line

Published on .

NEW YORK (AdAge.com) -- It's no small feat that Special K has become the best-selling brand of Kellogg, a company that markets more than 180 products and does nearly $10 billion in annual sales. Ad Age reporter Stephanie Thompson explores how Special K has evolved from a simple breakfast cereal to a megabrand dieting program that competes with Weight Watchers and Jenny Craig.

In this article:
Most Popular