Special Report: Kings of e-commerce

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Dot-commerce leaders began to emerge in '99: Amazon.com stepped away from the pack as the No. 1 retail site in traffic, branching out from books and music into products as far-reaching as toys, software and screwdrivers. Other retail sites that gained momentum include Buy.com, eBay, eToys and Yahoo! Shopping. In the travel category, Microsoft Corp. spun off Expedia while powerhouse Travelocity bought rival Preview Travel. Priceline.com, meanwhile, gained recognition as it expanded from airline tickets, hotel reservations and car rentals into car sales and even groceries. Web publishers continued to gain prominence. The Internet Advertising Bureau reported the top 10 publishers garnered some 75% of all Internet advertising revenue in the second quarter of '99. It also said Web advertising is on track to hit $4 billion by yearend.

Copyright December 1999, Crain Communications Inc.

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