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Specialty Brands' Jose Ole review down to three shops

Published on .

Specialty Brands, a unit of Iowa Beef Processors, is looking at three agencies to promote its new Jose Ole line of frozen Mexican foods. Campbell Mithun Esty, Minneapolis; DDB Worldwide, Dallas; and Euro RSCG Tatham, Chicago, are in contention for the $7 million account. Select Resources International, West Hollywood, Calif., is the consultant.

Copyright May 2000, Crain Communications Inc.

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