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Speed Stick Clear gets $25 mil push

Published on .

Colgate-Palmolive Co., New York, will spend $25 million to launch a clear extension of its Speed Stick antiperspirant line. The campaign from Y&R Advertising and Hispanic shop Siboney, both New York, will back Speed Stick Clear Stick with TV and print advertising, in-store displays and couponing. Speed Stick Clear began shipping to stores late last month, and the advertising will break later in the fall.

Copyright September 1999, Crain Communications Inc.

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