Speed Stick Clear gets $25 mil push

Published on .

Colgate-Palmolive Co., New York, will spend $25 million to launch a clear extension of its Speed Stick antiperspirant line. The campaign from Y&R Advertising and Hispanic shop Siboney, both New York, will back Speed Stick Clear Stick with TV and print advertising, in-store displays and couponing. Speed Stick Clear began shipping to stores late last month, and the advertising will break later in the fall.

Copyright September 1999, Crain Communications Inc.

In this article:
Most Popular