Authentic Fitness Corp., Los Angeles, announced a sponsorship agreement between its Speedo division and the Miss USA pageant. Speedo will run in-store promotions at its stores and on its Web site
. The company will outfit contestants in the Feb. 5 pageant during the swimwear and activewear segments, sponsor the swimsuit competition, and provide a wardrobe for the winner and cash awards for the winner and runners-up.
Copyright January 1999, Crain Communications Inc.