Speedo links up with Miss USA

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Authentic Fitness Corp., Los Angeles, announced a sponsorship agreement between its Speedo division and the Miss USA pageant. Speedo will run in-store promotions at its stores and on its Web site. The company will outfit contestants in the Feb. 5 pageant during the swimwear and activewear segments, sponsor the swimsuit competition, and provide a wardrobe for the winner and cash awards for the winner and runners-up.

Copyright January 1999, Crain Communications Inc.

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