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SPEEDY DIAL

By Published on .

The latest trend in telemarketing is telebroadcasting, which blasts 30-second to 3-minute pre-recorded messages over voice mail or answering machines to upwards of 500,000 people.

Often consumer instinct is to tell a live telemarketer, "I'm not interested" before the entire pitch is delivered; with telebroadcasting, marketers believe that consumers will listen more willingly through to the end.

"Since a live agent is not going to be jumping down their throat asking for an order, it is kind of non-threatening for the people receiving the calls," says Mike Burns, founder and president of TeleSystems Marketing.

Telebroadcasting, which according to Mr. Burns is growing at about a 200% clip, is growing more popular with financial services, mortgage brokers and insurance

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