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By Published on .

United Airlines put together its employee ownership campaign eight weeks ago in anticipation of shareholder approval July 12 and got it up and running the same day.

John Ruhaak, VP-advertising and promotion, called Leo Burnett USA, Chicago, as soon as the vote was tallied that morning to make the TV buy for that night.

Newspapers had already promised to save space until noon for the next day's space.

A outdoor-board crew was on standby at Chicago's O'Hare International Airport to get the message up by that afternoon.

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