SPENDING UP A STORM (CHART)

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Here are the top five spending categories for network and spot TV for the first six months of 1994:

Spending

NETWORK TV (millions)

Automotive $906.1 +8%

Food & food products $771.0 +11%

Toiletries & toilet goods $518.2 -2%

Consumer services $494.5 +23%

Proprietary medicines $485.3 +2%

Spending

Change SPOT TV (millions) Change

Automotive $1,013.0 +23%

Food & food products $445.9 +9%

Consumer services $307.6 +32%

Confectionery, snacks & soft drinks $154.2 -1%

Toiletries & toilet goods $115.8 +4%

Change compares same period in 1993. Source: Television Bureau of Advertising, from data supplied by Competitive Media Reporting

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