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Published on .

A male-oriented anti-smoking campaign for Chicago's Lutheran General Hospital tries to rekindle fear in cigarette warning labels with sardonic headlines and relevant trivia from "The Tobacco Almanac."

Created by Arian, Lowe, Travis & Gusick, Chicago, and shot by photographer Glen Gyssler, the photos were meant to have a "slightly twisted, distorted look," explains AD Jason Peterson. "It just played with the slightly sassy and sarcastic copy." Other credits to CW Bill Rogers, CD Gary Gusick and designer

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