SPERM WAIL

Published on .

A male-oriented anti-smoking campaign for Chicago's Lutheran General Hospital tries to rekindle fear in cigarette warning labels with sardonic headlines and relevant trivia from "The Tobacco Almanac."

Created by Arian, Lowe, Travis & Gusick, Chicago, and shot by photographer Glen Gyssler, the photos were meant to have a "slightly twisted, distorted look," explains AD Jason Peterson. "It just played with the slightly sassy and sarcastic copy." Other credits to CW Bill Rogers, CD Gary Gusick and designer

In this article:
Most Popular