Spic and Span’s new owner plans ad push

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The new owner of Procter & Gamble Co.'s former Spic and Span and Cinch household cleaner brands plans media advertising support behind the brands for the first time in several years. P&G announced Jan. 26 it sold the brands for an undisclosed price to the Shansby Group, a San Francisco-based investment fund, which will operate them under the newly-formed Spic and Span Co. The company has yet to seek an ad agency but has hired senior managers to be announced next month, said Gary Shansby, general partner of the Shansby Group. Spic and Span will extend its product line and acquire more household product brands and companies, he added. Spic and Span, launched in 1930 and acquired by P&G in 1945, and Cinch, a line extension launched in 1991, were no longer "a strategic fit," P&G said.

Copyright January 2001, Crain Communications Inc.

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